MEDIA AND AUDIENCE ANALYSIS

Catalog description

Prerequisite: Knowledge of interview skills, basic statistics, algebra and MS Excel recommended, but not required. This course provides a comprehensive study of audiences as both a product of social context and a response to a particular pattern of media provision. It examines various audience types and roles in the transnational society, and professional practices in media industries. Students will learn a variety of qualitative and quantitative research techniques in audience analyses, communication management and marketing.