MEDIA PLANNING AND COPYWRITING

Catalog description

This course is designed to provide students with a framework for understanding the role of strategic media planning in the overall context of marketing and advertising decisions. The course will cover audience demographics as well as selection, evaluation, and planning of all major advertising media outlets, and consider various decisions and problems that arise in the media planning process. The primary objective for the class is for students to gain an understanding of media planning: from research to creative development.