THE RADIO INDUSTRY

Catalog description

Prerequisite: Open only to COMM majors. This course gives students an overview of the local broadcasting industry and helps students develop an understanding of electronic media and the role it plays in our community and our lives. Class materials will be presented in such a way as to be useful to students with interests in media, marketing, advertising, public relations and overall business. Class will focus primarily on local radio and television station business, ethics and operation. Particular attention will be given to social media and its interaction with traditional broadcast media.