BUSINESS POLICY & STRATEGIES

Catalog description

Prerequisite: MGMT 4102 or MGMT 3120, and FINA 3110 or FINA 3115, and MGMT 3110 or MGMT 2110 and MKTG 3110 or MKTG 2110 and ECON 1400, all with a minimum grade of C or better. Open only to senior BSNS majors (or HTMS majors with preceptor permission).This capstone course reviews how business strategies and policies, necessary for creating sustainable competitive advantages, are formulated by senior management. It emphasizes a systematic approach to planning based upon in-depth analysis of the external business environment and the internal capabilities of the organization. Case studies of major corporations dealing with strategic issues are an integral aspect of this course.