Reputation Management: Strategies for Successful Communicators

Catalog description

Reputation is the echo that precedes you into a room and lingers long after you leave that room. Reputation is also about understanding if what you are putting out into the world is being perceived the way you hope it is. If there is a disconnect, then your work, career, and relationships can suffer. This class covers reputation along three tiers: Personal, Team and Organizations. Whether you are a manager, director, CEO, a start-up founder, or even undecided, you will absolutely benefit from this class. Assignments include a Personal Reputation Analysis Project, the PRAP, where you will come with an hypothesis about your reputation, then test it by sending out an anonymous survey to friends and colleagues to gather feedback on what you are doing well, and possibly identify blind spots. Next is the RESD, a Reputation Exploration Slide Doc of a leader, company or current reputation situation (national or international). Using frameworks taught in class, you will analyze a reputation and come up with recommendations for that entity to move forward successfully with their reputation improved, fixed or intact. And finally, a personal reflection paper. We will have dynamic guests each with a reputation framework, case study, or lesson to help you navigate and anticipate reputation pitfalls. This is an interactive class built on conversations, activities, and the examination of current events. Typical classes are Generational Reputation, Reputation of News and Fake News, Online Reputation, Reputation within a working Team, Lessons from a Reputation Fixer, How to use Social Media to expand or evolve your Reputation, Reputation and the Power of Apologies, and Leadership Reputation.