GEN 4934
Persuasive Economic Storytelling
Stanford University · UGRD · Fall 2026
Catalog description
Modern economics has produced outstanding advancements in understanding and predicting economic behavior and phenomena. Despite these achievements, there is a huge gap between how economists and non-economists perceive certain aspects of the economy, society, and the world - how we communicate our findings is at the core of this problem. In this course we will explore and discuss examples of powerful economic storytelling (from the classics to modern pieces), and we will learn how storytelling can be more effective at convincing and driving people to action than purely logical economic expositions. We will learn how to craft effective stories, and then we will create some of our own that are not only persuasive but also based on sound economic models and data. Application required- https://forms.gle/E4fUY5WdsKKtH7Sk6.
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