Principles of Business Strategy

Catalog description

Organizations need frameworks to plan for growth, respond to challenges and/or changes in the market, or tackle gaps in performance. This course explores how to assess business opportunities in dynamic, competitive environments to develop the insights that can lead to success. The frameworks developed in this course apply to for-profit and not-for-profit firms in the health care industry including provider organizations, pharmaceutical and medical device firms, payers, and information technology firms. In the course, students will explore the complexity of analyzing markets and assessing business strategy in an era of globalization and increasing uncertainty.