Consumer Health in Action: From Concept to Market

Catalog description

This 3-week mini-course examines the interdisciplinary process of developing consumer health products. The course begins with integrating clinical needs and customer perspectives to guide need-finding, then explores how wearable sensors enable technical feasibility and data interpretation, and concludes with go-to-market strategies for user acquisition and engagement. Each week features a guest lecture from consumer health industry leaders focusing on one of these themes, giving students a structured view of the full pathway from concept to product.