Strategies of Effective Product Management

Catalog description

This course focuses on the strategic decision-making skills essential for Product Leaders. It emphasizes high-level choices that drive product success, from developing a compelling product strategy to prioritization, roadmapping, and aligning with company goals. Throughout the course, students will engage in case studies, exercises, and discussions with industry-leading guest lecturers on critical product decisions. Examples include new product development, market expansion, feature prioritization, and structuring a product organization. In addition, we will explore how product management adapts across different product types, company sizes and stages, and the role of cross-functional collaboration with engineering, design, sales, and marketing. Ultimately, students will develop tools to think strategically about product; preparing them to make impactful decisions that drive growth and innovation in a product organization.