Cultural and Creative Industries

Catalog description

This course examines issues surrounding Cultural and Creative Industries (CCI) in contemporary societies. The course traces the development of cultural and creative industries in both the academic field and the industry world. Using cultural studies theories as the backdrop, the course investigates issues related to the CCI that intersect culture, economy, technology and industry. Unlike typical cultural studies curriculum that emphasizes on critical scholarship in the cultural field, this course incorporates critical curriculum into the areas of business culture and financial management in transnational cultural corporations. The course investigates the marketing aspects of cultural and creative industries both within Asia and Hong Kong. It contains three parts in order to provide comprehensive overview of the CCI field. The course first begins with an introduction of the basic constitution of the CCI in Hong Kong. This understanding of Hong Kong's CCI sets up the main perspective as the course continues to discuss the historical development of cultural and creative industries in other parts of the world. The second section of the course covers important topics relevant to the CCI at the theoretical level. The topics include critical history and definition, cultural and creative industry theories and emerging themes in the CCI. Weekly discussion covers industry issues such as production, consumption, market, place, value chain, informal economy and digital distribution. The course also covers management curriculum as students learn concepts such as creative management, digital disruption, cultural entrepreneurship, technological innovation and strategy planning in social media environment. The third section of the course includes practical case studies, which require students to focus on specific cultural products, commercial art works and performing art shows in…