Introduction to Product Management

Catalog description

Product Managers define a product's functional requirements and lead cross functional teams responsible for development, launch, and ongoing improvement. Uses a learning-by-doing approach covering the following topics: changing role of a PM at different stages of the product life cycle; techniques to understand customer needs and validate demand; user experience design and testing; role of detailed product specifications; waterfall and agile methods of software development. Group projects involve the specification of a technology product though the skills taught are useful for a variety of product roles. No prior knowledge of design, engineering, or computer science required. Preference to undergraduate sophomores, juniors, and seniors.