GEN 11055

Behavioral Research in Marketing I

Stanford University · UGRD · Fall 2026

1 section

Catalog description

This course prepares the student to do empirical behavioral research. It will cover all aspects of the research process, from hypothesis generation to experimental design to data analysis to writing up your results and submitting them for publication.

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Class #stanford-11055Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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