Customer Acquisition for New Ventures

Catalog description

This course equips aspiring founders of consumer-focused startups with the frameworks, instincts, and practical skills needed to acquire their first customers, find early traction, and build repeatable growth before they have a brand, a budget, or a playbook. Through case discussions, hands-on exercises, and guest lectures from practitioners, students work in teams to develop and pressure-test customer acquisition strategies for real ventures.