Concept & Product Development

Catalog description

<p>Students will embark on a journey to explore the innovation process from ideation to market launch. Through a blend of theoretical insights and practical exercises, participants will learn to identify market gaps, generate creative ideas, conduct market research, develop prototypes, and craft comprehensive product strategies. Guided by experienced instructors, students will delve into real-world case studies and collaborative projects, honing their skills in design thinking, project management, and market analysis. By the end of the course, students will possess the knowledge and tools to conceive, refine, and bring innovative products to life, making them well-equipped for careers in entrepreneurship, product management, and innovation-driven industries.</p><br><br>Admission to Management and Organizational Leadership (Bachelor of Applied Science) (MGTORG-BAS) or Admission to Business Administration (Bachelor of Science) (BUS-BS) or Admission to Sustainability Management (Bachelor of Applied Science) (SUSMGT-BAS) or Admission to Corporate Entrepreneurship & Innovation (Advanced Technical Certificate with Financial Aid Eligibility) (COENTR-ATC)