Digital Marketing Strategy

Catalog description

<p>This course details the processes and management techniques using critical thinking and strategic decision making to combine online technologies such as e-marketing, social media, mobile, search engine optimization (SEO), data, and metrics to enhance brand value and drive marketing exchanges. Students will define various digital marketing channels and how they fit within an integrated marketing/branding strategy. Students will apply digital marketing strategies to real world marketing situations and business decisions. This course will lead students to use data sourcing, analytics, and digital marketing metrics, to create and measure integrated digital marketing/branding campaign plans for real-world practical business utilization.&nbsp;</p><br><br>Prerequisite MAR 3802 with a minimum grade of C and Admission to Management and Organizational Leadership (Bachelor of Applied Science) (MGTORG-BAS)