Marketing Research

Catalog description

This course focuses on addressing the issues, methods and strategies associated with the collection, management, analysis and dissemination of information for use in marketing decisions. The core focus will be on primary and secondary research methodologies, including problem identification, methodology design, sampling, questionnaire design, fieldwork implementation, data analysis and presentation of results.<br><br>Admission to Management and Organizational Leadership (Bachelor of Applied Science) (MGTORG-BAS) or Admission to International Business (Bachelor of Applied Science) (INTBUS-BAS) or Admission to Business Administration (Bachelor of Science) (BUS-BS) or Admission to Corporate Entrepreneurship & Innovation (Advanced Technical Certificate with Financial Aid Eligibility) (COENTR-ATC)