International Marketing

Catalog description

This course focuses on addressing the issues and strategies of managing the marketing function in transnational firms. International Marketing is a comprehensive course in global marketing tactics and approaches focusing on the “fundamentals” of global marketing issues and strategies (including strategic alliances), social and cultural environments, and the strategic implications of market entry and expansion in developing a multinational marketing function in global enterprises.<br><br>(Admission to Business Administration (Bachelor of Science) (BUS-BS) or Admission to International Business (Bachelor of Applied Science) (INTBUS-BAS)) and Prerequisite MAR 3802