Marketing Management

Catalog description

<p>This course focuses on the concepts and planning strategies of marketing skills and knowledge useful to marketing managers. Students will explore, illustrate, critique, and explain marketing concepts, including marketing&#39;s role in planning, organizing, implementing, monitoring and controlling marketing programs to effectively compete in data-driven, integrated, and technologically advanced business environments. The course focuses on business-to-consumer and business-to-business marketing, including marketing planning and strategy development.</p><br><br>Admission to Business Administration (Bachelor of Science) (BUS-BS) or Admission to Management and Organizational Leadership (Bachelor of Applied Science) (MGTORG-BAS) or Admission to Sustainability Management (Bachelor of Applied Science) (SUSMGT-BAS) or Admission to Technology Development and Management (Bachelor of Applied Science) (TMGT-BAS) or Admission to Health Services Administration (Bachelor of Applied Science) (HSA-BAS)