Social Media Marketing

Catalog description

<p>This course introduces students to social media and digital/e-marketing functions and strategies that are essential to integrated marketing plans, including consumer involvement, community engagement, and customer relationship management. In this course, students will explore and implement the many forms of social media for personal promotion and as an advertising medium. Students will design a social media marketing campaign and create a digital/e-marketing plan, demonstrating how data and social media tools can be combined to build social media audiences, engaging customer experiences, advertising campaigns and integrated into digital/e-marketing plans.</p><br><br>No Requisites Required