Web Analytics

Catalog description

This course covers online data concepts and teaches students how to search, retrieve, visualize, and analyze online quality data from social networks and social media, website usage, and clickstream data. Students will also learn to use key metrics to assess goals and return on investment, and will perform social network analysis to identify key social actors, subgroups, and network properties in social media.<br><br>Prerequisite ISM 4545 with a minimum grade of C