MK 4370
Marketing Research.
St. Mary's University · UGRD · Fall 2026
1 section
Catalog description
The course applies the methods of social science research to problems in marketing. Students will learn to formulate research topics, plan research, follow standards for ethical research practice, use both primary and secondary sources of data, collect and analyze data using common statistical software, and report research results. Prerequisites: MT 1305 , MT 2306 , AC 2301 , AC 2302 , EC 2301 , EC 2303 , MK 3310 , QM 3321 . (Fall, Spring).
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001
Availability not recently verifiedClass #st_mary_s-1200Fall 2026UGRD3 credits
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