MK 4310

Advertising Management.

St. Mary's University · UGRD · Fall 2026

1 section

Catalog description

This course examines various marketing decisions such as pricing and inventory management and the impact of those decisions on a firm's profitability, liquidity, and asset utilization. The choice of distribution channels and channel structure is also examined and related to product attributes. Prerequisites: MT 1305 , MT 2306 , AC 2301 , AC 2302 , EC 2301 , EC 2303 , MK 3310 . (Semester offered varies. Check with Dept. Chair).

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Class #st_mary_s-1197Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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