Branding.

Catalog description

In this course students will learn about the discipline of brand management and how it drives company value. They will learn to develop and execute an effective brand strategy. Topics include brand launch, invigoration/rebranding, as well as ways to manage various types of brands, such as product vs. corporate, B2C vs B2B. Prerequisites: MT 1305 , MT 2306 , AC 2301 , AC 2302 , EC 2301 , EC 2303 , QM 3330 , MK 3310 . (Fall only).