Interactive Services Marketing.

Catalog description

Focuses on the marketing of services both as intangible products and as service component of physical goods. Students will focus on the differences in marketing services compared to physical products, management of the marketing mix for service marketing, creation and control of service quality, management of the Servicescape, and the use of technology in delivering service products. (Fall, Spring) Prerequisites: MT 1305 , MT 2306 , AC 2301 , AC 2302 , EC 2301 , EC 2303 , MK 3310 .