Selling & Sales Management.

Catalog description

Course Description: This course provides an overview of the basics of advertising while presenting a picture of the future of advertising management. Ethics, communications, consumer benefits will be explored in light of strategic marketing and business goals. The course focuses on the cornerstone for modern advertising, the customer/consumer. Exploring the “business” of advertising and the role of individual contributors will be both conceptual and experiential. (Fall) Prerequisites: MT 1305 , MT 2306 , AC 2301 , AC 2302 , EC 2301 , EC 2303 , MK 3310 . (Spring only).