Integrated Marketing Communications.

Catalog description

Course studies all elements of promotion and integrated marketing communications. Students gain knowledge of the major promotion and communication tools organizations use, how promotion is planned, budgeted, and used in the marketing program, and how to analyze promotion alternatives as they relate to the organizations marketing objectives and market segments served. (Fall; Spring) Prerequisites: MT 1305 , MT 2306 , AC 2301 , AC 2302 , EC 2301 , EC 2303 , MK 3310 .