Principles of Marketing.

Catalog description

This is a survey course of the basic theory and practice of marketing. The course will cover the fundamental elements of marketing including: the marketing mix, market and buyer analysis, elements of marketing planning, selling, marketing communications, ethics, the application of technology and electronic media, and marketing management. (Fall, Spring, Summer) Prerequisites: EC 2301 or EC 2303 , MT 1305 or MT 2306 , AC 2301 or AC 2302 .