International Marketing.

Catalog description

Students develop a familiarity with the problems and perspectives of marketing across national boundaries and within foreign countries and gain insights into the environmental impact of international business activities. The ability to analyze marketing decisions and the methods of structuring and controlling programs as they relate to overseas markets are stressed. (Fall only) Prerequisites: MT 1305 or MT 1411 or MT 2412 , MT 2306 or MT 2303 , AC 2301 , AC 2302 , EC 2301 , EC 2303 , IB 3321 , MK 3310 .