MKT 6003
Digital Brand Management
St. Francis College · UGRD · Fall 2026
Catalog description
Graduate students only. This course provides an overview of the foundations of developing and managing a brand in the digital space and how to integrate the brand into the company's marketing and strategic activities. Topics will include brand awareness, brand engagement, the shift from a one-way conversation to consumers towards a two-way conversation with consumers, and the role of influencers and brand advocates. Prerequisites: MKT 6001 Marketing for Managers.
Sections
Current meeting, instructor, credit, and enrollment details
7A01
16 openSeats: 22/38 seats Last recorded: Aug 14, 2026, 6:15 AM- Days & times
- Th · 12:00 – 8:00 PM
- Meeting dates
- Sep 9 – Dec 23
- Location
- ; ; ; ;
- Instructor
- Staff
Section notes
Hybrid. Meets asynchronous online and for Graduate Academic Residency (in-person)-10/22/26 - 10/25/26
7B01
20 openSeats: 18/38 seats Last recorded: Aug 14, 2026, 6:15 AM- Days & times
- Th · 12:00 – 8:00 PM
- Meeting dates
- Sep 9 – Dec 23
- Location
- ; ; ; ;
- Instructor
- Staff
Section notes
Hybrid. Meets asynchronous online and for Graduate Academic Residency (in-person)-12/17/26 - 12/20/26