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COM 2002Intro to Advertising
St. Francis College · 3 credits · UGRD
Catalog
An introductory course, COM 2002 surveys advertising techniques and functions. The course covers topics such as the development of an advertising plan: copywriting, media planning, campaign development, and strategy. Strong emphasis is placed on the analysis of TV, radio, and print commercials. The relationship among budgetary, creative, and planning functions will be investigated, as well as advertising's impact on popular culture and thought.
Recent sections
Fall 2026 · 1 section
Sep 9 – Dec 23
| Section | Days & time | Location | Instructor |
|---|---|---|---|
| 01Class #27219-COM-2002-01 | Wednesday 12:50 PM - 2:50 PM SFC@Wheeler 6208 (Lecture)12:50 PM - 2:50 PM SFC@Wheeler ONLN (On-Line/Distance Education) | SFC@Wheeler 6208SFC@Wheeler ONLN | Weiss, Scott |
| 01 notes: Meets on Campus on Wednesday and Other Class Time is Asynchronous Online Content | |||