SOCIAL MEDIA STRATEGY & ENGAGEMENT

Catalog description

Social media is increasingly used by marketers and communicators to increase brand awareness, identify key audiences, generate leads and build and manage relationships with customers. This course engages students in understanding the benefits and pitfalls of social media use. It encourages students to understand customer demographics and psychographics to develop social media customer personas. It also delves into using social media to integrate into existing or new advertising and public relations campaigns. Additional work asks students to develop social media campaign calendars and understand the role of social media analytics, metrics, and SEO in campaign development and evaluation.