SPORT SALES & DEVELOPMENT

Catalog description

This course will provide a practical look at the revenue generating side of sport. The focus will be on sponsorship sales as well as philanthropic fundraising within sport. We will focus on the current sports landscape while taking an in-depth look professional and collegiate athletics. We will study sales techniques and sponsorship valuation in both professional and collegiate athletics. This course will also look at the inner workings of athletics fundraising and the relationships necessary for development to be effective.