SPORT MARKETING

Catalog description

This course examines the rapidly evolving sport industry through a strategic sport marketing lens. Grounded in the premise that sport marketing is consumer-driven, global in scope, technology-enabled, and managerially controllable, the course emphasizes analytical and strategic decision-making within contemporary sport organizations. Students will evaluate how data, digital platforms, and emerging technologies influence fan engagement, brand development, and value creation across professional, collegiate, and global sport contexts.