MARKETING STRATEGY & DECISION MAKING

Catalog description

Marketing Strategy and Decision Making is the undergraduate marketing capstone, offering a dynamic approach grounded in the core principles that underpin marketing today. Through a structured strategic framework, students learn to develop effective and flexible responses to diverse marketing problems under varying contexts. The course integrates marketing analytics and data-driven techniques with marketing management strategies and applications, exemplifying a contemporary, evidence-based approach. The course provides a toolkit that guides students decision-making processes and demonstrates how marketing strategies interrelate with broader organizational functions in a competitive business world driven by data and innovation.