BRAND IDENTITY & COMMUNICATION DESIGN

Catalog description

This course is an application-based course that will train students on how brands use design fundamentals to create a consistent and integrated identity. This helps create long-term brand equity and value for the company. The exploration of brand identity from a research-based perspective, encouraging the use of known parameters that impact brand recall and customer loyalty is something that will help corporations build strong brands and reduce reliance on unproven subjective preference-based decisions. This course trains students in graphic design software along with theory in the effect of aesthetic choices on marketing outcomes. Students will be creating new and redesigning existing brands and learning the basics of testing their decisions.