MKT 402
MARKETING RESEARCH
St Bonaventure University · UGRD · Fall 2026
1 section
Catalog description
An analytical approach to investigating consumer markets and collecting and analyzing relevant marketing information. Topics include problem definition, data collection methods, questionnaire design, editing and coding, statistical analysis and interpretation and presentation of results.
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001
Availability not recently verifiedClass #st_bonaventure-0656Fall 2026UGRD3 credits
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