MKT 303

SALES MANAGEMENT & PERSONAL SELLING

St Bonaventure University · UGRD · Fall 2026

1 section

Catalog description

Management of the personal-selling function in both industrial and consumer goods firms. Topics include personal selling and marketing strategy; organizational of the sales force; recruiting; training, motivating, compensation and evaluating sales personnel; and controlling the sales effort.

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Class #st_bonaventure-0646Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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