MKT 302
CONSUMER BEHAVIOR
St Bonaventure University · UGRD · Fall 2026
1 section
Catalog description
Examination of theory and recent research concerning buyer decision processes. Interdisciplinary studies of individual, family and organizational purchases behavior are examined. Present and potential applications for marketing in the public and private sector are discussed.
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001
Availability not recently verifiedClass #st_bonaventure-0645Fall 2026UGRD3 credits
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