MBA 644
INTERNATIONAL MARKETING
St Bonaventure University · UGRD · Fall 2026
1 section
Catalog description
This course focuses on the problems and issues faced by multinational enterprises in conducting market research, undertaking market segmentation, and developing product, price, distribution and promotional strategies for their overseas markets. The course also examines macro environmental factors such as economic, political, legal, geographical, and cultural issues that impact international marketing.
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001
Availability not recently verifiedClass #st_bonaventure-1429Fall 2026UGRD3 credits
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