MBA 612
MARKETING MANAGEMENT
St Bonaventure University · UGRD · Fall 2026
1 section
Catalog description
Analysis of the problems confronting marketing managers in the evolution of marketing opportunities, selection of target markets, development of marketing strategies, planning of marketing tactics, and implementation and control of the marketing effort. Case studies are used to illustrate and emphasize key concepts.
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001
Availability not recently verifiedClass #st_bonaventure-1406Fall 2026UGRD3 credits
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