Advanced Public Relations

Catalog description

This class provides an advanced exploration in the field of public relations with an emphasis on designing public relations experiences, campaigns and engagements in partnership with real-world projects. We explore history and practices of the industry, as well as study the growth and future of the business in an era of convergence multimedia culture. In addition, students study structure and guidelines for public-relations specific writing, with an eye on persuasive rhetoric as it pertains to researching and helping to shape opinions and attitudes. Students also write and create public relations experiences, campaigns and engagements with diverse themes and for varied audiences.