Introduction to Public Relations

Catalog description

This class provides a basic introduction to the foundations of public relations, using hands-on activities and assignments. Class will explore history, ethics, and practices of the industry, as well as studying the growth and future of the business. In addition, students will study structure and guidelines for public-relations specific writing, with an eye on persuasive rhetoric as it pertains to researching and helping to shape opinions and attitudes. Students will do this in print, video, and online via social media.