eMarketing

Catalog description

This course provides an overview of the ways marketers use the internet to connect with customers to promote and sell products and services. The course examines email marketing, advertising, search marketing, social media and mobile marketing. The course will address the need to integrate online and offline marketing efforts. Search engine optimization and analytics are introduced as well. Students will be required to register for several social media websites. Note: MKT 126 recommended; students must be competent computer and internet users.