MKTG 1370
Consumer Behavior
Southern Regional Technical College · UGRD · Fall 2026
1 section
Catalog description
This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #southern_regional_technical-0693Fall 2026UGRD3 credits
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