Marketing Capstone

Catalog description

In this capstone course, students will synthesize and apply advanced marketing knowledge to develop strategic, data-driven solutions to address real-world business opportunities. Students will analyze brand positioning, business performance metrics, and customer insights to craft integrated marketing strategies that elevate brand equity and align with organizational goals. Through the proposal of optimal marketing strategies, students will refine their ability to communicate strategic recommendations using persuasive, data-driven narratives for business stakeholders.