Digital Storytelling and Branding

Catalog description

In this course, students will explore the strategic use of storytelling to build and sustain compelling brand narratives across digital platforms. Students will analyze storytelling frameworks, audience engagement, and brand elements to evaluate and enhance message consistency, emotional resonance, and audience engagement. By developing platform-tailored content that aligns with brand identity and campaign objectives, students will learn to craft authentic, engaging narratives that strengthen audience trust and brand loyalty.