Marketing Strategies for Not-For-Profit Organizations

Catalog description

In this course, students will explore how marketing strategies support fundraising goals in mission-driven, not-for-profit organizations. Students will analyze donor motivations, ethical storytelling practices, and the role of digital and social media platforms in shaping donor engagement and trust. By developing data-informed campaign strategies and persuasive proposals, students will learn to effectively connect with target audiences and maximize fundraising outcomes.