Social Media Marketing

Catalog description

In this course, students will explore the foundational principles and strategic value of social media marketing in a digital-first business environment. Students will investigate how to analyze social media strategies, develop targeted messages, and curate content plans that drive brand awareness and engagement. Through the study of social media engagement tactics, audience segmentation, and analytics, students will learn to create and curate ethically sound, data-informed social media content that reflects an authentic brand voice and delivers measurable results.