MKT 315

SEO vs. SEM

Southern New Hampshire University · UGRD · Fall 2026

1 section

Catalog description

Explore Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies with a specific focus on understanding the difference between organic and paid leads and traffic. Gain familiarity with web analytics services such as Google Analytics.

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Class #southern_new_hampshire-MKT315Fall 2026UGRD3 credits

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