The Book Business

Catalog description

This is a course in the publishing industry and book promotion. As a general rule, it should be taken during the second semester of the Advanced Certificate program, concurrent with Creative Manuscript II. A faculty member with sufficient expertise in the workings of the publishing industry and current book-promotion methods should assign the student a number of brief response papers (3-5 pages) analyzing books, articles, social media feeds, podcasts, and/or other relevant works. The course should be focused on knowledge of practical use to an author, but it should also be a primer useful for a student who one day decides to seek internships and/or entry-level jobs in publishing.